If you follow us on social media, you will have seen a big announcement in the last few days: the launch of our new Franchise Storytelling service!
Great content is more important now than ever before. This new service is all about helping you to get your story out there, and creating the kind of powerful impact your uniqueness as a franchise deserves.
Of course, helping you make your franchise stand out from the crowd has always been a big part of what we do here at The Franchising Centre, and this kind of work has always been a part of all our services. However, we’re now distilling it into it’s own specialist division which you can tap into in as big or as small a capacity as you need, from simple blogs, emails and newsletters right up to developing a complete strategic narrative which delivers on both short- and long-term goals.
Visit our new page to learn more: TFC – Franchise Storytelling

Hi – My name is Dan Sherrington, and I am the new Head of Franchise Storytelling at The Franchising Centre.
If you’ve used any of TFC’s services before, you may have already worked with me in one way of another. You’ll will certainly have seen some of my work across websites, portals, social media and email marketing campaigns.
I’ve been working with TFC for more than 6 years now as part of their team of franchise experts, but have now been brought in as a consultant so that they – and you – can make full use of my skills as a Franchise Storytelling specialist.
As the new Head of Franchise Storytelling, I plan to use my extensive experience in marketing and copywriting for all manner of franchise brands to help businesses like yours:
- Communicate clearly & effectively across all channels
- Persuade and engage your audience
- Create an emotional connection to your brand
- Help prospective franchisees see how your story fits into theirs
- Discover the words which unlock the right actions
- Stay consistent in creating powerful messaging
Most importantly, however, I am here to help you achieve your goals as a franchisor using the power of words and narrative.
Interested in learning more about how Franchise Storytelling can help you?
Then please do fill in the form on the Franchise Storytelling page, or schedule a call with me using the button below to chat some more.
I look forward to speaking to you.

Dan Sherrington
Head of Franchise Storytelling