Typical qualities a successful master franchisee will need:

• An astute business mind
• Proven track record of managing an organisation in a demanding environment
• Strong sales and marketing skills (and/or an established structure to provide these)
• Strong knowledge and awareness of the relevant business sector is a benefit but not essential
• Experience in franchising is a benefit, but often not necessary
• Access to the financial resources to develop and continue to support the franchise business on an on-going basis. Working capital and net worth requirements depend on the size and scope of the specific market.
• Resources to create and execute an aggressive expansion plan which builds brand awareness
• Commitment to delivering a fast-track return on investment via the rapid development of the franchise business through recruiting unit franchises
• Ability to train and support new unit-level franchisees to build and run successful businesses, which ensure a good return for all parties
• Access to an established team of people with shared entrepreneurial beliefs and experience in human resources, finance, operations, sales and marketing
• Access to relevant banking, taxation and legal advice
• Ability to cope with the physical demands of running a successful master franchise business, often through owning and setting up a single unit franchise pilot business first, and then growing and supporting a growing franchise network
• A competent communicator with excellent presentation and people skills
• Cultural fit with the franchisor – shared vision and values.
• But above all someone who has a passion for that particular franchise, and what it offers the end user.