How many digital marketing agencies have you and your business worked with over the last 5 years?

Just the 1? 2 or 3?

More? If so, you’re not alone. Not having the right digital marketing strategy in place is one of the biggest problems with see with franchisors. We’re sure you did your research on all the digital marketing agencies you’ve used, and they are probably all good at what they do. The question is, did they understand exactly what you do, or how you do it?

Chances are you were simply not the right match for each other. So, what happens next time when you find you’re ploughing money into marketing which just isn’t getting the results you need? Move onto yet another agency?

It’s time to change tack and take your marketing strategy to the next level

As a former franchisor himself, with vast experience of the challenges that can be specific to franchising, our Digital Marketing Strategist, Alan Bradley, can help you by creating a marketing strategy which can really deliver by helping you overcome the most common problems brands face:

• Inconsistent messaging which delivers conflicting information
• Not appealing to the right audience, or failing to target the audience
• Messaging not reaching the right ears
• Marketing not generating leads or action
• Not understanding results of failed campaigns
• Understanding the needs of individual franchisees in diverse geographical locations (one size may not fit all!)
• Balancing national messaging with local nuances
• Understanding that individual franchisees have differing marketing needs and budgets depending upon their territory and the size of their business

It’s all about properly understanding your “digital marketing eco-system” – the unique environment your brand operates in, how your different strategies work together, and how your marketing efforts can thrive within the larger space your brand occupies. It is what makes your digital marketing stronger than the sum of it’s parts, and is the difference between getting results or just being a huge drain on your time and resources.

Keep an eye out for a podcast on exactly this subject coming out soon!

All of these problems, and more, can be overcome with the right approach, knowledge, and experience, and Alan can bring all of these things to the table for your business. He’s been a franchisor himself, and draws on more than 20 years at the heart of a number of highly successful digital marketing campaigns, including many of The Franchising Centre’s biggest clients.

He can bring a depth of understanding of both brand awareness and the relationship between franchisors and potential franchisees that is truly unique and unmatched.

So, why not have Alan on your team?

Like many of our consultants here at The Franchising Centre, Alan is available to work with you in as small or as large a capacity as your business needs to achieve its goals. So, why not book a free, initial consultation with him to discuss how you can take your digital marketing to the next level?

This would be purely a discovery call for you to learn more, and ask Alan any questions you have. It will absolutely NOT be a sales call, and there’s no strings and no obligation at this stage.

The only cost to you now is 30 minutes of your time. 30 minutes which could be the first step in transforming your digital marketing forever.

Just click the button at the bottom of this email to schedule a call.