Create An Immersive Story. Hold Nothing Back
Lead with the franchisee benefits of what you do
A great story is insightful and relevant to a serious lead. A great story draws serious leads in and captures their attention. When you write a great story make sure it appears everywhere.
Tell your story in brochures, sales sheets, videos, direct mail, on the phone, email campaigns, webinars and presentations, and blog posts.
Searching for a great franchise opportunity is just like shopping for any other high-end good or service.
A serious buyer, with intent, will thoroughly research available options. Then develop a short list to dive into. You want them to immerse themselves in your story; and ultimately short-list you.
Common information Serious leads expect to find online include…
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Common information Serious leads expect to find online include…
- Persuasive Details About Your Opportunity
- Marketing
- Operations, Support & Training
- Franchisee Communities
- Investment Requirements
- Industry Sector Growth, Trends and Updates
- Storytelling Videos
- Franchisee Profiles
- Recent PR Stories and News Published
- Blog Posts
- Downloads
- Your Online Brochure
- ‘How-To’ White Papers
Five Franchisee Recruitment Traps To Sidestep For Faster Growth
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Fast growing brands can easily slip into one or more of these traps as they tackle the challenges of rapid growth. Avoid them or risk hitting speed bumps along the journey.
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Recruitment Reports No Franchisor Should Live Without
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Great Storytelling Checklist
There are many storytelling methods governed by a few core principles. A great franchise brand story should include the content listed below. It empowers visitors to educate themselves before making contact. Research shows this is what they want. Brands that give it to them end up having more and better qualified conversations.
Answer these Questions:
1. Does your storytelling answer burning “what’s in it for me” questions?
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2. Can visitors easily find information on their own?
3. Do you visually inspire professionalism and competency? |
Answer these Questions:
1. Does your storytelling answer burning “what’s in it for me” questions?
- Do you focus on franchise benefits vs what you do?
- Do you hold opportunity information back?
- Do you use acronyms only insiders can understand?
- Are franchisee stories sprinkled throughout?
2. Can visitors easily find information on their own?
- Do you encourage visitors to engage directly?
- Is your story logically organised to inspire credibility?
3. Do you visually inspire professionalism and competency?