Our Franchise Relationship Management service can offer you a whole range of solutions to all manner of challenges your franchise might be facing. Building support structures, optimising franchisee performance, acting as an independent 3rd party between you and your franchisees.. even helping you deal with disputes and breaches of agreements.

However, you don’t always have to make big changes to have a huge impact on your franchise’s performance

When I am invited in to help support a franchise, the single biggest problem I always encounter is with communications. As a successful franchise grows, it becomes harder and harder to maintain effective and efficient comms, and this can really hold even the best brands back from fulfilling their true potential.

It’s all too easy to assume everything is ok with this part of your franchise, but the problem is that you might not even realise that you have communications problems, simply because no-one can tell you! There will be signs, however, such as:

• Only a few franchisees are adopting new procedures or best practice when you send them out
• Franchisees keep coming to you with questions you know are already answered in your docs
• Poor attendance at key meetings, or franchisees missing training events
• Franchisees setting up their own small comms groups for work separate from your own channels
• Franchisees not completing essential compliance tasks or paperwork in good time
• Erratic performance from franchisees without any obvious reason

Sound familiar? Don’t worry – it’s not just you. As I said, this is the most common problem I hear about in franchises, and the heart of the problem may be as simple as the software you use… and the solution might be even simpler.

Any franchisee support network is only ever as good as its ability to communicate important information to its members

There are plenty of low-cost and generic comms software out there for you to use, but relying on channels like Facebook, Google Suites, or OneDrive will only get you so far once your franchise has grown beyond a certain point. There are also certain problems which can come back to haunt you if you’re not careful.

Usually, they are not owned and controlled by you, meaning you can’t always see and control what goes on them. Their benefits to you could also disappear at any time if the owning company changes it’s business model. Most of all, they are designed for a broad range of tasks, and not specifically for the specialist needs of a franchise.

At The Franchising Centre, we have exclusive access in the UK to a purpose built comms system which operates on a unique, all-in-one software platform designed to streamline your support and communications network.

One of the franchises we have already rolled it out to has described it as “a real game changer” for their network. Why?

This software can:

• Transform your comms by making everything searchable and easy to read on a single digital platform
• Streamline all your systems freeing up time and resources for you and your network
• Keep all your important info and comms in one easy to access place, not across multiple channels
• Make it easier to share and track comms to every single person in your network
• Offer a very easy to use interface which can be set up with your branding
• Make important information quick and easy to find on-the-go

The best bit? It costs just under £5 per month, per user!

Interested in finding out more?

Then let’s have a chat. I’m not going to give you a sales pitch, but I can help you understand how using the right kind of support software can quickly, easily – and cost-effectively – solve so many of your problems.